On to module 2

On to Module 2

Like many students, especially trying to fit in studies with work, I admit to falling behind in the suggested one module a week progress through the Starr Hall Professional Online Marketing Course.

No excuses, but it is time to focus again, in between the times I can’t be on-line for whatever reason.

I feel even in the first module I have leapt forward, updating my important profiles, and seeing where I should be connecting at least once a week, and learning valuable insights to take my business forward.

Now I am into module two, and have to decide what my business is before I move on.
That is difficult as I do a number of things, but focus is needed now.

Even at this stage I can recommend the course without hesitation.

It is getting more and more exciting!


To buy the course at the special discount price of 210 euros, send an e-mail requesting an application form to earthenergies@gmail.com

MARKETING EFFECTIVENESS OF WEBSITES

MARKETING EFFECTIVENESS OF WEBSITES

I am still working in the first module of the Starr Hall Professional Online Marketing Course.

There are many things to attend to in getting the infrastructure of websites in place so as to be found by search engines and increase marketing effectiveness.

In my case it is complicated by having more than one site.

For example, Starr Hall recommends using Hubspot’s website grader at www.websitegrader.com.

Enter your web address and an e-mail address, and the site will make comparisons with about 4 million sites and give a report showing much useful information, and suggestions to improve the marketing effectiveness of the site.

I ran the test on four of my sites, giving marketing effectiveness of 80%, 39%, 39% and 20% respectively. Also 48% on one of my blogs. Wow, what a lot can be done to turn these sites into proper marketing tools.

Hubspot website grader is just one of many steps recommended in the Starr Hall Professional Online Marketing course, to creating an effective website.


To buy the course at the special discount price of 210 euros, send an e-mail requesting an application form to earthenergies@gmail.com

Do students really expect to get a job with a degree and no entrepreneurial skills?

Do students really expect to get a job with a degree and no entrepreneurial skills?
Far better to take a gap year before or after University and take the practical BTEC
Diploma in Enterprise and Entrepreneurship
At IVCMalta.

Whether ENTREPRENER or EMPLOYEE
THINGS HAVE CHANGED

What makes people more “employable”?
What gives someone the edge to get ahead in life?
It is time to take a fresh start and to cast aside old ideas and preconceptions.

A JOB or A CAREER? These are not the same.

Within a CAREER Everyone needs to become an Entrepreneur
Add Value to the Employer.

Myths and False Assumptions for success
The more certificates, the better the chance of employment.
Bright people are destined for the best jobs.
People will find a job when they are ready for employment.
Bright individuals will never be unemployed (they may be jobless but can be retraining and improving themselves). Unemployment is what you make of it.
Increase chance of employment by just sending out CVs. (It is better to volunteer to work for experience, and be seen to be useful.)
Employers are responsible to give employees necessary experience.
People from school and from University are ready for employment.
Entrepreneurs have money to do it.
A job is a career (It is not).
To achieve a qualification is to “know it all”. Actually it is the beginning.

We must challenge the assumptions. The working environment has changed.
We need to keep moving forward, staying “alive” or we become unemployable.
Now there is the need to balance between economics and social responsibility.
The old ideas include security, continuity, loyalty, structured career path, predictable and stable future. Traditions were maintained, with fairness, justice, employer lead training and job security.
It was the employer’s job to train.
In the new (last 25 – 30 years) market based economies, work is unstructured, flexible and open to change and to renegotiation.

How to USE the qualification? Just having a qualification is not sufficient.
We must adapt to change and be prepared to step outside the traditional comfort zone.
The entrepreneur and employee needs to create profitability around his ideas, and work practice, each being like a one man business (intrapreneurship). That is how corporations can best operate. The employee who does what he is told is not creating added value from his own ideas and initiatives.

What can I GIVE to the company? – not what can the company give to me.

The individual now needs to value his own ability, give added value, create innovation and entrepreneurship, and manage his own career. There is a need to be flexible in working patterns, to aspire to be a high flyer, to self-motivate to keep learning, to learn to think for him-self. Be able to do anything, anytime, anywhere, to compete and to collaborate.

Work as if you are a self-employed professional, even in an organisation, expand your skills and define your own career. You have to do it, no-one else will. What are your core values and your attitude?

What is important for “employability”?
Starting from least important:
Job knowledge and certificates / qualifications.
Job skills
General Ability
Proactive attitude and Personality
Social (emotional) intelligence.
Life Long Learning perspective. Fall in love with continuous learning.
Adaptability to Change (GET OUT OF THE COMFORT ZONE)
Creative and Enterprising Approach, come up with own ideas.
Knowledge of SELF, strengths, weaknesses, confusion and clarity.

Where are you?
Where can you go?
Everyone can benefit from coaching and support.
How to get better?

Find where you passion is.

“WHO AM I?”
Write two positive and two negative thoughts about yourself!

Finally:
Stay focussed and goal orientated, but keep sight of the bigger picture.
Develop self-initiative, observe, practice and grasp opportunities.
Qualifications are necessary but not sufficient.
Master your ability to adapt, to lead and to learn FAST!
Good luck, but you make your own luck. BE happy in what you do.
A large slice of life is work, so make it fun and rewarding, not just a way to pay for the other things in life.

Entrepreneur Training enables the individual with a technical qualification to apply that knowledge to add value to the company and excel as a profit centre within an organisation,

The entrepreneurial skills learned in this year will be of great value for lifetime.

Do students really expect to get a job with a degree and no entrepreneurial skills?
Far better to take a gap year before or after University and take the practical BTEC
Diploma in Enterprise and Entrepreneurship
At IVCMalta.

http://www.ivcm.edu.mt/courseDIEE.html

The Importance of Complete Profiles in Social Media Sites.

The Importance of Complete Profiles in Social Media Sites.

The first module of the Starr Hall Online Social Media Marketing Course directs the student to the importance of having complete and up to date profiles on the most important Social Media sites like Linked-In, Facebook and Twitter. I have revisited these often overlooked areas and brought my profiles up to date. Starr Hall gives advice also as to how search engines will pick up on key words and where they should be included.

An unexpected bonus already happened when I revisited my Internations profile, for the first time in many months. I had forgotten to change details to my present country of location. Soon after doing this I received an invitation for a face to face social event of members in Malta, and spent an enjoyable three hours one afternoon, a public holiday, chatting with other members at the outside tables of a café / restaurant near to the sea, and of course networking.

I have also increased my twitter followers by following the suggested actions, and realise the importance of regular tweets.

This is all putting the infrastructure in place from which a social marketing campaign can begin. That will happen in future modules of the course.

Back to work…..

First steps - I started the Starr Hall course

The Ultimate Social Media & Online Marketing Pro-Course with Social Media Guru–
Starr Hall.



I have started the course by identifying what I am and am not achieving now, and focussing on what what I want to achieve, using the online questionaires provided.

The suggestion is to allow one week to complete each module.

I have ticked (crossed) the boxes and can move to the first module.

Already it feels good to be focussed and under Starr Hall's experienced guidance.

My first steps on the Social Media Marketing course

This is the first blog on my journey to use social media websites EFFECTIVELY to create business and revenue.
Until now I have scattered my energies for some effect, but I have not seen the results which I would wish for.
Now I have purchased the Starr Hall Social Media Marketing course, the best available, I am told by those who have researched what is available.
I will write regular blogs as I progress through the modules, so please follow the blog posts and be inspired to make your use of the internet more effective too.
I have a special offer to you to buy the course at a discounted price, see below.

Social Media Marketing Course with Guru Starr Hall



The Ultimate Social Media & Online Marketing Pro-Course with Social Media Guru–
Starr Hall.

The Course You Have Been Waiting For Has Now Arrived!


http://www.starrhall.com/procourse/

This is the course content:

Module One: Social Media & Online Marketing Overview

Module Two: Connect with Your Target Market & Create Powerful Messaging/Content AND Fan Pages & Groups

Module Three: Powerful Publicity & Mobile Marketing Overview

Module Four: Blogging & Email Marketing

Module Five: Video Marketing, Online Analytics & Search Engine Optimization

Module Six: How to Run a Successful Social Media Campaign

This is what the course looks like…..





Contact earthenergies@gmail.com for a registration form – the course costs 210 Euro (special rate compared with $497 from Starr Hall website) and you get:

• On line access to the course for 6 months
• A support desk in available
• Each module has an action guide and downloadable materials.
• Videos in each unit of Starr Hall
• Accreditation from IVC Malta + Starr Hall.


Listen to more information on Social Media Marketing on –
http://www.blogtalkradio.com/sbr/2011/06/23/starr-hall--internationally-recognized-social-media-guru

My Gift to You

FREE ENTERTAINMENT at CHRISTMAS
Free software, Free computer games, Free educational videos, Free instructional videos to use your computer more efficiently, Free movies and documentaries, and more.

Something for everyone!

My gift to you - Free version of Smart Media Desktop - Unique, virus free content.
The internet revolution you will hear a lot more about soon.
Be among the first to try it.

Tell me that you would like it (with your e-mail address and I will send the invitation to access it.)

Why is it free?

Because the best way for people to get excited about it is to try it. Then those who love it can pay for the full version which includes online support and training, free advertising etc, and they can also earn commissions, if they wish, by bringing customers to the company / corporation.

Please uninstall any previous versions before downloading
( 1 clickmedia bar, smart bar etc,).

Have a very Merry Christmas and a Happy, healthy and prosperous New Year.

David